Course Curriculum
| Welcome | |||
| Learning Objectives | 00:00:00 | ||
| What is A/B Testing | |||
| Agenda | 00:05:00 | ||
| Introduction to A/B Testing | 00:06:00 | ||
| Some Interesting A/B Test | |||
| Example: Obama Campaign (Part 1) | 00:11:00 | ||
| Examples: Obama Campaign (Part 2) | 00:04:00 | ||
| Why A/B Testing | |||
| Versatility of A/B Testing | 00:14:00 | ||
| Why Do We Use A/B Testing? | 00:08:00 | ||
| A/B Testing Vs Multi-Variate Testing | 00:07:00 | ||
| Metrics for A/B Testing | |||
| Metrics Used For A/B Testing (Part 1) | 00:13:00 | ||
| Metrics Used for A/B Testing (Part 2) | 00:13:00 | ||
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